Embarking On A New Direction After 140 Years
Ulster Weavers have been linen makers and shapers of Ulster since 1880.
Today, we are a vibrant textile manufacturer and specialist in pattern design & application, proudly producing locally, constantly innovating, and selling to more than 50 countries worldwide.
The roots that ground us are a powerful combination for a brand in today's marketplace – from our linen heritage and provenance to our local craftsmanship, textiles specialisms, and quality of design and product.
In 2020 we embarked on a four-month global audience and market research programme. Our goal was to map the macro trends impacting our category and identify white space, key lifestyle movements, and consumer audiences that offered opportunity. This knowledge and insight provided the bedrock for our brand rejuvenation and informed our vision to bring inspiration and craftsmanship to every home in the world. In a highly competitive category, we now need to retell our story, connect with a new and burgeoning audience and deliver on our purpose to enrich homes & lives everywhere.
We create treasures that create the warmth and comfort of home – thoughtfully made products that meet our consumers' needs and enrich their days. Our designers craft each piece to awaken that feeling for you, wherever you are and whatever you are doing.
Our commitment to operating sustainably for the benefit of our customer's businesses and our consumers' lives makes sense. Producing locally, responsibly, and sustainably not only supports the social and economic welfare of our local community but also protects the environment for future generations.
Come and visit us at Spring Fair, Birmingham, Hall 6, Stand 6D10, 6-9 February 2022 or Atlanta Market, Atlanta, Building 2, Floor 2, Booth 311, 12-16 January 2022 to see our new range of contemporary kitchen textile and homeware collections as we reposition our brand to connect with young millennial families worldwide.