Why encouraging your tribe to bring their passions to work is critial to your brand success
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while” – Steve Jobs
People connect with people
Ever wondered where our unique designs come from.....? At Ulster Weavers we are proud to have a hub of super talented designers who produce creations which fit perfectly with our brand values.
We understand that our people, and in particular our design team, are the face of our brand. We want their designs to reflect our brand promise but equally to reflect their own unique style. That is the very reason why we have cultivated a culture that encourages our designers to bring their own ideas and passions with them to work every day and transpire them into their designs.
Creativity breeds success
In 2012 LoveOlli was established by Ulster Weavers designer Olive (Olli) McCaughan. Olive had a passion for found objects and pretty patterns and her entrepreneurial spirit encouraged her to pursue this further and develop her own brand. LoveOlli creates inspiring and unique gifts using a select group of trusted British and Irish suppliers and fits perfectly with the Ulster Weavers parent brand. Olive has created a range of candles, home fragrance and bath and body products inspired by all the things she loves.
According to research conducted by Harvard Business Review, by allowing people to pursue their passions you are 'fanning the flames of motivation' and motivating people to perform at their peak is especially vital in creative work.
Ulster Weavers thrive on a culture that is built on diversity and encourages collaboration. These strong foundations have allowed us to create traditional ranges such as our highly acclaimed Royal Wedding & Royal Baby collections to our more contemporary designs such as Bee Keeper and Bountiful Floral.
Never underestimate the value of emotional connection
We ensure that the human touch is evident throughout the product journey. From taking the time to understand our customer needs; to our designers taking the concept and putting their individual mark on their artwork; which transpires into a beautiful hand-drawn design, to the process of transferring this onto a textile in our factory. Each item is then elegantly wrapped and packaged by hand.
Show up every day as the best version of yourself
One of the most disappointing traits in the world is wasted talent. Do not let that be you and do not let that be the people that you are leading. Live up to your potential and encourage others to do the same. Love what you do and do what you love. That is when the magic happens.