Smother it on a scone with some clotted cream or a slice of buttery toast. Spread it on sponge for an easy cake filling or go American and add it to some peanut butter for a scrumptious sandwich.
There are plenty of ways to enjoy jam, and when it comes to flavours, the possibilities are truly endless - especially if you try making the sweet preserves yourself.
While strawberry, blackcurrant, raspberry and blackberry are all traditional varieties of jam, there's no reason you can't make other flavours - and once you know the basics, you can start experimenting.
So how do you make jam? Well, begin by collecting your ingredients and other supplies. You'll need plenty of jars, pectin, sugar and, of course, fruit.
Clean the jam jars and put them in the oven for 15 to 20 minutes at 180 degrees Celsius. This will sterilise them and heat up the jars so the glass doesn't shatter when the hot jam is poured in.
Depending on the type of fruit you're using, you may need to remove the inedible skin or chop it up in to smaller pieces. For berries, however, this isn't necessary.
Put the fruit into a big pot with a small amount of water and simmer everything for about five minutes. Stir occasionally and mash the contents around. If you prefer your jam to be free from bits, once this step is done, strain the juices.
When the juices start to run from the fruit, it's time to add the sugar. Then turn up the heat and boil for another five minutes.
You can test to see if your jam will set by putting a teaspoon of the liquid on a cold plate. If, after a couple of minutes, it wrinkles when you touch it, your jam is ready to go. Otherwise, you'll need to add some pectin.
Once you're satisfied with your jam setting, start pouring it into the jars. Everything will be hot, so hold onto the jars with a tea towel or oven glove to avoid burning your fingers. Put the lids on tightly, and then allow everything to cool thoroughly.